Egon Hütt, the founder and head of the company says that the idea of starting his own business was born when he worked as a polyurethane foam installer. In two years, he has built up a successful company whose main activity is the installation of PUR foam.
Hütt says that the name Puristaja ("Snorter") had already popped into his head when he was still studying the area. "At first it was difficult to achieve a perfect work result. The foam-coated surface did not turn out smooth, but uneven and bumpy - like snorted. In addition, the Estonian word attaches well to the content of the service, i.e. immediately brings PUR foam to mind," the entrepreneur opens up the reasons behind the choice of name.
The entrepreneur finds that the brand must be memorable first and foremost. "Puristaja is: with a slight touch of humor and at the same time explaining the character of the work," Hütt is convinced.
As for protecting the company's name as a trade mark, Hütt says it gives confidence: "We actually live in a pretty tough world where, to stay on the market, you have to make an effort every day to ensure the quality of the work and to create and protect the brand. I don't wish that anyone could ruin what I've built up or take advantage of my work in any way in bad faith. It is certainly wise to register the mark and mitigate these risks that way!"