What is a trade mark?

Your trade mark is the sign that your customers use to pick you out and to find your product or service among other offers. It must distinguish you from your competitors. You cannot use the trade mark protection to protect the content of the goods or services, the way goods are produced or services are rendered, the ingredients of products etc.

Provided that your trade mark is distinctive, it can consist of words or of a figurative element, words in combination with a figurative element, a three-dimensional sign, a sound, a pattern, a movement etc. (please read more specifically in the chapter Trade mark types).