Tartmus is a newly registered European Union trade mark, which is protected for a wide range of goods and services: software, glasses, jewelry, bags, clothing, toys, advertising, sales, education, cultural and entertainment services, catering, and more.
Johanna Hoffmann, a board member of Tartmus, shares that the museum is dedicated to the collection, preservation, research, and mediation of art significant in Estonia's cultural history. In addition to its core activities, the museum also offers various products and services under the Tartmus trade mark.
“For this reason, in cooperation with our patent attorney, we chose a wide list of classes for our trade mark application, which aligns with our products and services. This gives us the opportunity to look confidently into the future,” explains Hoffmann.
Hoffmann mentions that the name Tartmus incorporates the name of the city, Tartu, the word “museum,” and there is also a reference to the English word "art."
According to Hoffmann, trade mark registration is the easiest way to protect your rights. “A well-known trade mark is like a business card that invites and directs the customer to the right product. Therefore, in addition to the practical need for a protected trade mark, it is also a matter of honor and prestige for us,” she explains the reasoning behind protecting the trade mark.