"“My sleep is the most important thing,” Merily once told Merten during a little quarrel, and that is how our brand was born. We wanted to find a name that could be understood in different ways, so it would stick in people’s minds,” explain Merten and Merily Loss, the entrepreneurs behind the MUUNI bedding brand.
According to Merten and Merily, a trade mark must have its own character and language: “We didn’t come to the market with a new invention – bedding has been in beds for ages. But we saw a gap in the market for bedding sets made from the same high-quality fabric, so that customers could make their choice easily.”
The entrepreneurs admit that in addition to attracting customers, their products quickly caught the attention of competitors. “We have one competitor we’ve even considered writing to about copying. It’s a bit disheartening to see the wordplay and visual identity we worked so hard to create being copied – and then customers being misled with false information,” say Merten and Merily, shedding light on the downside of their success.
It was precisely the wish to protect their identity that prompted the entrepreneurs to register MUUNI as a trade mark with the Estonian Patent Office.