“The name came about through wordplay, and I instantly loved it,” says Kätlin Servet, the owner of Teraapiahunt and a family psychotherapist by profession. “I work with family system patterns, and the wolf is an animal for whom family is also very important. Different generations live together, and there is a clear hierarchy. Wolves and humans have a lot in common.”
Kätlin says that registering her brand as a trade mark was a conscious decision and a natural step in the development of her business:
“I definitely recommend protecting your name and products — because the world is wide open, and you never know what sneaky ideas might be brewing in someone’s mind!”
Read the full interview with therapist Kätlin Servet and discover the story of Teraapiahunt on our blog (in Estonian)!