Opadii was chosen as the best trade mark of September and the protection was granted in children’s clothing, toys and sales of these goods.
The company’s founder and owner, Hille Allmäe, explained their motives for registering the trade mark: “We were thrilled to learn that this uplifting and straightforward trade mark is quickly recalled by customers and, more importantly, attracts attention. It for sure required Opadii to be registered as a trade mark! This way we can ensure that the trade mark is used in a specific field in such a way that it cannot be used arbitrarily by anyone else.“
The word “opadii” in Estonian refers to either a child sitting on your lap or you inviting a child to do so. It is connected to these products and services in a creative way that appeals to the intended market.