The Estonian Patent Office’s trade mark of the month for October is SIILIPUSA, which represents a hedgehog shelter and has gained protection in the field of wildlife rehabilitation services. This trade mark story includes an inspiring interview with the owner Anneli Siniranna, who has been working as a volunteer at the shelter for the fourth year and fights for the welfare of the Estonian hedgehog population. We discussed what hedgehogs are as creatures, why they require our aid, how the shelter was established, and how tough or simple volunteering is in Estonia.
The interview also reveals the name’s origins and how it led to its trademark registration. Siniranna claims that as more people got aware of the Siilipusa shelter and its name, the need to register the trade mark emerged. Siniranna felt secure knowing that no one else could use or register her trademark in the same industry after filing for registration.