The Estonian Patent Office’s trade mark of the month for January is MO : ON

27.01.2023 | 13:14

The Estonian Patent Office has chosen a trade mark of the month since the start of 2022. By doing this, we hope to draw attention to excellent, distinctive trade marks and inspire business owners to protect their intellectual property.
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A strong and unique vision of the entrepreneur forms the basis of a trade mark that appeals to the consumer, as demonstrated by the trade mark story from the first month of this year.

Businesses who operate in the Estonian market occasionally ask whether their trade mark must be in Estonian, however trade marks in English equally appeal to English-speaking customer. For the first time, we chose a trade mark in a different language as the trade mark of the month.

The trade mark belonging to Norgate Capital OÜ has been protected with regard to jewellery and clothing as well as to sales and design of such good.

The MO: ON brand's founders, Moonika and Ken-Kristjan Ruut (in the picture), claim that their business produces 3D printed jewelry from light plastic and simple geometric accessories made of wood. Inspiration comes from nature.

Visit the Estonian Patent Office blog (only in Estonian) to learn more about the January trade mark.