The trade mark for December was a figurative mark, as opposed to previous months’ picks, which were either word marks or so-called mixed trademarks made up of a word and a visual. The ability to quickly identify a company, even when it is independent and without the use of a brand name, is a key component of brand identification.
December’s trade mark is a figurative mark belonging to the Estonian Open Air Museum:
The trade mark is an acronym of the initial letters of the museum’s name, EVM, according to Evelin Värk, the development director of the museum. It was decided to register as a trade mark in order to give the foundation complete control over its corporate brand. By filing for your own trademark, you are able to rest easy knowing that no one else who files for a mark that seems similar to yours will be able to ask the foundation to stop using their mark, change the design, etc.
Visit the Estonian Patent Office blog (only in Estonian) to learn more about the December trade mark.