Trade mark types
An explanation of the manner in which the trade mark shall be represented in the registration application, and examples from the databases of the Estonian Patent Office or the European Union Intellectual Property Office have been included.
A word mark is a trade mark consisting exclusively of words, letters, numbers or other standard typographical characters, without any design elements or colours. A word mark can be, for example, a name, a colloquial language word or a combination of words, an artificial word or a slogan.
HELLUS (reg-no 39238)
ABB (reg-no 23793)
LIFE KISSES YOU (reg-no 49741)
A figurative mark is a trade mark consisting exclusively of figurative elements or a combination of verbal and figurative elements. The mark shall be represented by submitting a reproduction of the sign.
(reg-no 55329) (reg-no 55156) (reg-no 55224)
A shape mark is a trade mark consisting of a three-dimensional shape. It can be a container, packaging or the product itself. The mark shall be represented by submitting either a graphic reproduction of the shape or a photographic reproduction which may contain different views.
(reg-no 49903) (EUTM no 017912686)
A position mark is a trade mark consisting of the specific way in which the mark is placed on the product. The mark shall be represented by submitting a reproduction which identifies the position of the mark and its size or proportion with respect to the goods. The image of the goods themselves, for which protection is not sought, is marked with a broken or dotted line.
(EUTM no 017437261)
In this example, the subject-matter of the legal protection is not the shape of the shoe, but the way in which the particular shape is placed on the shoe.
A pattern mark is a trade mark consisting exclusively of a set of elements which are repeated regularly. The mark shall be represented by submitting a reproduction showing the pattern of repetition.
(EUTM no 017699992) (EUTM no 017421827)
A colour mark is a trade mark consisting of a single colour or a combination of colours without contours. The mark shall be represented by submitting a reproduction of the colour or a reproduction that shows the systematic arrangement of a combination of colours. The colours should be indicated by reference to a generally recognised colour code.
(EUTM no 016800054)
The purpose of the registration of a colour mark is to obtain the exclusive right to use a particular colour tone or combination of colours for designating a particular good or service. Before applying, it is important to know that according to the current practice of registration of both Estonian and EU trade marks, a colour mark consisting of a single colour can generally not be registered on the grounds that such a mark has no distinctive character. As a rule, a mark can be registered only if the applicant has used it in advance and can demonstrate that the consumer perceives the colour on his goods or services as a trade mark (the mark has acquired distinctiveness as a result of the use).
A sound mark is a trade mark consisting exclusively of a sound or a combination of sounds. The mark shall be represented by submitting an audio file reproducing the sound or by an accurate representation of the sound in musical notation.
(EUTM no 017265356)
(EUTM no 005170113)
(EUTM no 017592031)
A motion mark is a trade mark consisting of a movement or a change in the position of the elements of a mark. The mark shall be represented by submitting a video file or by a series of sequential still images showing the movement or change of position.
(EUTM no 008553133)
(EUTM no 017586521)
A multimedia mark is a trade mark consisting of a combination of image and sound. The mark shall be represented by submitting a video file.
(EUTM no 017279704)
(EUTM no 017411315)
A hologram mark is a trade mark consisting of elements with holographic characteristics. The mark shall be represented by submitting a video file or a graphic or photographic reproduction containing the views which are necessary to sufficiently identify the holographic effect in its entirety.
(EUTM no 017579491)
(EUTM no 017993401)